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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The marketing review"
~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Marketing management
210
Marketingmanagement
210
Consumer behaviour
35
Konsumentenverhalten
35
Marketing
26
Theorie
21
Theory
21
Brand management
20
Markenführung
20
Beziehungsmarketing
19
Relationship marketing
19
Brand image
15
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Marketing theory
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Marketingtheorie
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14
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marketing strategy
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Ramaseshan, B.
2
Aspara, Jaakko
1
Banerjee, Saikat
1
Brettel, Malte
1
D'Andrea, Chiara
1
Del Gaudio, Giovanna
1
Della Corte, Valentina
1
Dickinson, Sonia J.
1
Engelen, Andreas
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Frösén, Johanna
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Gupta, Mahesh Chander
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Hirvonen, Saku
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Ishak, Asmai
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Kingshott, Russel P. J.
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Mathur, Manisha
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Mishra, Debiprasad
1
Modi, Partik
1
Ngo, Liem Viet
1
O'Cass, Aron
1
Parvinen, Petri
1
Piercy, Niall
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Reijonen, Helen
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Sayal, Amber
1
Taghian, Mehdi
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Tikkanen, Henrikki
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Tuominen, Sasu
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Journal of marketing management : MM
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The marketing review
Journal of business research : JBR
56
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of strategic marketing
30
The journal of business & industrial marketing
19
Cogent business & management
15
International marketing review
15
International business review : the official journal of the European International Business Academy
12
Journal of the Academy of Marketing Science
12
International entrepreneurship and management journal
11
European journal of marketing : EJM
10
Marketing intelligence & planning
9
International journal of economic perspectives : IJEP
8
International journal of hospitality management
8
Journal of international marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of global marketing
7
Australasian marketing journal
6
International journal of business and globalisation : IJBG
6
International journal of business performance management
6
Journal of business ethics : JOBE
6
Journal of research in marketing and entrepreneurship
6
Journal of retailing and consumer services
6
AMS review : official publication of the Academy of Marketing Science
5
International journal of innovation management
5
International journal of trade and global markets
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of marketing
5
Management decision : MD
5
Management research review
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Baltic journal of management
4
International journal of business competition and growth : IJBCG
4
International journal of entrepreneurship and small business
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of business-to-business marketing
4
Journal of information & knowledge management : JIKM
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ECONIS (ZBW)
14
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Date (oldest first)
1
Factors influencing performance of SMEs : literature review and research propositions for SMEs
Sayal, Amber
;
Banerjee, Saikat
- In:
The marketing review
17
(
2017
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10011760023
Saved in:
2
The state of art of resource-based theory in marketing research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti
;
Frösén, Johanna
;
Tikkanen, Henrikki
; …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
Saved in:
5
Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha
- In:
The marketing review
13
(
2013
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
Saved in:
6
Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
7
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
8
Ambidextrie in Abhängigkeit von Führungsverantwortung und Marktwahrnehmung : eine empirische Analyse des individuellen Arbeitsverhaltens in Unternehmen
Weibler, Jürgen
;
Keller, Tobias
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 155-188
Persistent link: https://www.econbiz.de/10008909032
Saved in:
9
Marketing planning : operationalising the market orientation strategy
Taghian, Mehdi
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 825-841
Persistent link: https://www.econbiz.de/10008664037
Saved in:
10
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
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