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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The marketing review"
~type:"article"
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Marketing management
204
Marketingmanagement
204
Consumer behaviour
35
Konsumentenverhalten
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Marketing
23
Theorie
21
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21
Brand management
20
Markenführung
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Hunt, Shelby D.
4
Melewar, T. C.
4
Albers, Sönke
3
Kleinaltenkamp, Michael
3
Piercy, Nigel
3
Tadajewski, Mark
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Brettel, Malte
2
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Collins, Neil
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Günter, Bernd
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Jaworski, Bernard J.
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Johnson, Lester W.
2
Lane, Nikala
2
O'Cass, Aron
2
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Ramaseshan, B.
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Ryals, Lynette
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Ryan, Annmarie
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Sinha, Jay I.
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Ang, Rodolfo P.
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Annamalai, Balamurugan
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Antioco, Michael D. J.
1
Araujo, Luis
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Armstrong Soule, Catherine A.
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Journal of marketing management : MM
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The marketing review
Journal of business research : JBR
314
Industrial marketing management : the international journal for industrial and high-tech firms
240
Journal of strategic marketing
179
European journal of marketing : EJM
128
Journal of the Academy of Marketing Science
106
Journal of marketing communications
101
The journal of business & industrial marketing
101
Journal of marketing
97
Journal of retailing and consumer services
78
Marketing intelligence & planning
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Management science : journal of the Institute for Operations Research and the Management Sciences
59
The journal of brand management : an international journal
59
Business horizons
47
Asia Pacific journal of marketing and logistics
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of advertising research
41
Journal of global marketing
41
Journal of marketing research : JMR
41
International marketing review
39
Journal of business economics : JBE
39
The journal of product & brand management
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
International journal of technology marketing : IJTMkt
35
Cogent business & management
34
Harvard business review : HBR
34
Psychology & marketing
34
Journal of business ethics : JOBE
33
Journal of business-to-business marketing
30
Journal of retailing
30
International review on public and non-profit marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Marketing theory
29
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ECONIS (ZBW)
204
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1
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
2
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
3
Achieving sustainable competitive advantage through brand makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
4
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
5
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
6
Practical implications in popular consumer behaviour research
Annamalai, Balamurugan
;
Varshney, Sanjeev
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10012116387
Saved in:
7
e-WOM : review and a new conceptualisation
Agarwal, Ridhi
;
Singh, Ramendra
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012116407
Saved in:
8
A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque
;
Modi, Pratik
;
Yadav, Vanita
;
Kumar, …
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
Saved in:
9
Advancing marketing strategy in the marketing discipline and beyond : from promise, to neglect, to prominence, to fragment (to promise?)
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 16-51
Persistent link: https://www.econbiz.de/10011883305
Saved in:
10
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
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