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isPartOf:"Journal of marketing management : MM"
~isPartOf:"Springer eBook Collection / Business and Economics"
~isPartOf:"The journal of product & brand management"
~subject:"Emotion"
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Search: subject_exact:"Beziehungsmanagement"
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Emotion
Beziehungsmarketing
262
Relationship marketing
262
Consumer behaviour
133
Konsumentenverhalten
133
Brand management
117
Markenführung
117
Brand image
93
Markenimage
93
Brand
71
Markenartikel
71
Deutschland
44
Germany
44
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42
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42
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37
Internet marketing
33
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Online-Marketing
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32
Theorie
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Theory
32
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Kundenzufriedenheit
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Marketingmanagement
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Marketing management
27
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24
Lieferantenmanagement
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Supplier relationship management
24
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23
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19
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Kundenorientierung
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Viral marketing
14
Virales Marketing
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Alvarado-Karste, Diego
1
Areni, Charles Scott
1
Balasubramanian, Siva Kumar
1
Barbarossa, Camilla
1
Brown, Stephen
1
Cai, Jian
1
Eastman, Jacqueline Kilsheimer
1
Ford, John B.
1
Fowler, Audrey R.
1
Guo, Gongxing
1
Hodgson, Julia
1
Hosany, Sameer
1
Huber, Frank
1
Hung, Yu-Chen
1
Hwang, Jiyoung
1
Kandampully, Jay
1
Kaufmann, Hans Rüdiger
1
Khan, Jashim
1
Khogeer, Yusra
1
Kidwell, Blair
1
Kowalczyk, Christine M.
1
Lanier, Clinton D.
1
Lee, Wai-yee
1
Li, Yuan
1
Lloyd, Stephen
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Martin, Drew
1
Merchant, Altaf
1
Meyer, Frederik
1
Pagani, Margherita
1
Pastore, Alberto
1
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1
Pelet, Jean-Eric
1
Pounders, Kathrynn R.
1
Prayag, Girish
1
Pérez, Andrea
1
Rader, C. Scott
1
Rodríguez del Bosque, Ignacio A.
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Journal of marketing management : MM
Springer eBook Collection / Business and Economics
The journal of product & brand management
Journal of business research : JBR
41
Journal of retailing and consumer services
38
International journal of hospitality management
36
The journal of services marketing
19
The journal of brand management : an international journal
16
Psychology & marketing
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Journal of service theory and practice : JSTP
9
Service business
9
The service industries journal
9
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of service research : JSR
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
European journal of marketing : EJM
7
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Administrative Sciences : open access journal
5
Cogent business & management
5
International journal of market research
5
Journal of customer behaviour
5
Journal of the Academy of Marketing Science
5
SpringerLink / Bücher
5
The international journal of bank marketing : IJBM
5
The journal of personal selling & sales management : JPSSM
5
European journal of marketing
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business excellence : IJBEX
4
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ECONIS (ZBW)
20
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1
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
2
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
3
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
4
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
5
Automated text analyses of YouTube comments as field experiments for assessing consumer sentiment towards products and brands
Areni, Charles Scott
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 702-717
Persistent link: https://www.econbiz.de/10013407487
Saved in:
6
The anatomy of a rivalry : the role of resentment in the development of brand attitudes
Alvarado-Karste, Diego
;
Kidwell, Blair
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 637-653
Persistent link: https://www.econbiz.de/10013393667
Saved in:
7
Transforming celebrities through social media : the role of authenticity and emotional attachment
Kowalczyk, Christine M.
;
Pounders, Kathrynn R.
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 345-356
Persistent link: https://www.econbiz.de/10011607046
Saved in:
8
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
9
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
10
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
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