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Journal of marketing management : MM
The marketing review
Building corporate identity, image and reputation in the digital era
7
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
Journal of marketing communications
4
wi - Wirtschaft
4
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
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Interdisciplinary management research XVI ; 1
3
International journal of technology marketing : IJTMkt
3
Journal of business research : JBR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
UTB / Management
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Berichte aus der Betriebswirtschaft
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Cases on branding strategies and product development : successes and pitfalls
2
Conference proceedings trends in business communication 2016
2
Corporate communications : an international journal
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
2
Fallstudien zur Unternehmensführung
2
Handbook of Islamic marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research : IJWBR
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of retailing and consumer services
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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1
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
2
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
3
Leveraging the human side of the brand using a sense of place : case studies of craft breweries
Hede, Anne-Marie
;
Aleti, Torgeir
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10009733417
Saved in:
4
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
5
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Chailan, Claude
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003979643
Saved in:
6
The costs and perils of over-targeting in today's markets
Sinha, Jay I.
;
Rosenthal, Edward C.
- In:
The marketing review
9
(
2009
)
3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003883394
Saved in:
7
Making profit to solve development problems : the case of Telenor AS and the Village Phone Programme in Bangladesh
Rashid, Ahmed T.
;
Rahman, Mizan
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1049-1060
Persistent link: https://www.econbiz.de/10003902425
Saved in:
8
Beyond matrices and black-box algorithms : setting marketing priorities with marketing strategy conferences
Schilling, Martin S.
;
Schulze-Cleven, Paul J.
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 571-590
Persistent link: https://www.econbiz.de/10003874176
Saved in:
9
The role of religious marketing in economic regeneration: a case study of Knock
McDermott, John Carmel
- In:
The marketing review
8
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003674772
Saved in:
10
Innovation and new product development : Sky+, a mini case study
Cameron, Philip
- In:
The marketing review
7
(
2007
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10003621495
Saved in:
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