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isPartOf:"Journal of marketing management : MM"
~subject:"Eco-label"
~subject:"Preismanagement"
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Journal of marketing management : MM
Journal of retailing and consumer services
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European journal of operational research : EJOR
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Frontiers of economics in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handbook of pricing research in marketing
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Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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