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Marketing theory
Betriebliche Wertschöpfung
22
Value creation
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Customer integration
9
Kundenintegration
9
Service-Dominant Logic
9
Service-dominant logic
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Beziehungsmarketing
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value co-creation
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value creation
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1970-1979
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Grönroos, Christian
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Hilton, Toni
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Hughes, Tim
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Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
11
Marketing theory
11
Journal of business research : JBR
5
AMS review : official publication of the Academy of Marketing Science
4
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of service management
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Journal of the Academy of Marketing Science
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Journal of business-to-business marketing
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Management decision : MD
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Meddelanden från Svenska Handelshögskolan
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Service business
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The service industries journal
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Tourism management : research, policies, practice
3
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of nonprofit & public sector marketing
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Journal of service theory and practice : JSTP
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Managing service quality : MSQ ; an international journal
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The journal of business & industrial marketing
2
The journal of services marketing
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Australasian marketing journal
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Cogent business & management
1
Contemporary economics
1
Die Betriebswirtschaft : DBW
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of entrepreneurship and innovation management
1
International journal of event and festival management
1
International journal of physical distribution & logistics management : IJPD & LM
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Co-production and self-service : the application of Service-Dominant Logic
Hilton, Toni
;
Hughes, Tim
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 861-881
Persistent link: https://www.econbiz.de/10009790970
Saved in:
2
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
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