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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Business horizons"
~subject:"Kundenintegration"
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Search: subject_exact:"Beziehungsmanagement"
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Kundenintegration
Beziehungsmarketing
117
Relationship marketing
117
Consumer behaviour
49
Konsumentenverhalten
49
Social Web
23
Social web
23
Customer value
18
Kundenwert
18
Brand management
16
Markenführung
16
Marketing management
16
Marketingmanagement
16
Customer satisfaction
14
Kundenzufriedenheit
14
Internet marketing
13
Online-Marketing
13
Dienstleistungsqualität
10
Service quality
10
Social media
10
Beschwerdemanagement
8
Complaint management
8
Betriebliche Wertschöpfung
7
Brand
7
Customer integration
7
Lieferantenmanagement
7
Supplier relationship management
7
Value creation
7
Brand image
6
Customer service
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Kundenservice
6
Markenimage
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Confidence
5
Customer experience
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E-commerce
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Electronic Commerce
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Kundenbindungsprogramm
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Berthon, Pierre R.
1
Dalsace, Frédéric
1
Fedorenko, Ivan
1
Ford, Robert C.
1
Jap, Sandy D.
1
Karahanna, Elena
1
Kietzmann, Jan H.
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
McCarthy, Ian P.
1
McColl-Kennedy, Janet R.
1
Nuttavuthisit, Krittinee
1
Pitt, Leyland F.
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Plangger, Kirk
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Rabinovich, Tamara
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Robson, Karen
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Watson, Richard T.
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Journal of marketing research : JMR
Business horizons
Journal of business research : JBR
85
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
SpringerLink / Bücher
18
The journal of business & industrial marketing
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
Marketing intelligence & planning
14
The journal of product & brand management
14
Journal of service research
13
Service business
13
Handbook of research on customer engagement
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Services marketing quarterly
10
European journal of marketing
9
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of service theory and practice : JSTP
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Journal of service theory and practice
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of bank marketing
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ECONIS (ZBW)
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1
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
2
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
3
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
4
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
5
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
6
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
7
If you can’t beat them, let them join : the development of strategies to foster consumers’ co-creative practices
Nuttavuthisit, Krittinee
- In:
Business horizons
53
(
2010
)
3
,
pp. 315-324
Persistent link: https://www.econbiz.de/10003981067
Saved in:
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