//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Direct store delivery : concepts, applications and instruments"
~subject:"Business-to-business marketing"
~subject:"Direktmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Direktmarketing
Direct marketing
23
Consumer goods industry
6
Konsumgüterindustrie
6
Computer-assisted marketing
4
IT-gestütztes Marketing
4
Advertising effects
3
Marketing management
3
Marketingmanagement
3
Werbewirkung
3
Advertising
2
Beziehungsmarketing
2
Consumer behaviour
2
Czech Republic
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Meta-Analyse
2
Meta-analysis
2
Pharmaceutical industry
2
Pharmaindustrie
2
Relationship marketing
2
Sales promotion
2
Supplier relationship management
2
Tschechien
2
Verkaufsförderung
2
Werbung
2
1999-2006
1
2001-2005
1
Arzneimittel
1
B-to-B-Marketing
1
Brauerei
1
Brewery
1
Bulgaria
1
Bulgarien
1
Charity
1
Comparison
1
Competitive advantage
1
Computer
1
Consumer products distribution
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Aufsatz im Buch
13
Book section
13
Article in journal
10
Aufsatz in Zeitschrift
10
Case study
1
Fallstudie
1
Language
All
English
23
Author
All
Albers, Sönke
3
Kolsarici, Ceren
2
Mantrala, Murali K.
2
Zamora, Alberto
2
Allenby, Greg M.
1
Amrit, Somjit
1
Becker, Jörg
1
Bruce, Norris I.
1
Chintagunta, Pradeep K.
1
Chou, Chien-heng
1
Dagtas, Serhan
1
De Starke, Koen
1
Diepen, Merel van
1
Dong, Xiaojing
1
Donkers, Bas
1
Fischer, Marc
1
Foutz, Natasha Zhang
1
Franses, Philip Hans
1
Fuchs, Philippe
1
Gogos, Paris
1
Jen, Lichung
1
Kanuri, Vamsi K.
1
Kim, Kihyun Hannah
1
Klaus, Peter
1
Kotzab, Herbert
1
Kumar, V.
1
Köhler, Christine
1
Manchanda, Puneet
1
Mukai, Wesley
1
Müller, Stefanie
1
Natchetoi, Yuri
1
Natu, Vinay
1
Otto, Andreas
1
Pieters, Leon
1
Preddy, Neil
1
Pucelik, Pavel
1
Rasmussen, Jon
1
Rigney, Wayne
1
Schaik, Emiel van
1
Schoppengerd, Franz Josef
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Direct store delivery : concepts, applications and instruments
Health marketing quarterly
34
SpringerLink / Bücher
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
ERIM report series research in management
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
Europäische Hochschulschriften / 5
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Springer eBook Collection
7
Springer eBook Collection / Business and Economics
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
3
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
4
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
Saved in:
5
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
6
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
7
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
Saved in:
8
Quantifying the benefits of individual-level targeting in the presence of firm strategic behavior
Dong, Xiaojing
;
Manchanda, Puneet
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 207-221
Persistent link: https://www.econbiz.de/10003827937
Saved in:
9
Dynamic and competitive effects of direct mailings : a charitable giving application
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 120-133
Persistent link: https://www.econbiz.de/10003810267
Saved in:
10
The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung
;
Chou, Chien-heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->