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isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
Discussion paper series / IZA
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Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
2
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
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