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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"European journal of marketing : EJM"
~subject:"EU countries"
~subject:"Flexibilität"
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Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis
;
Hughes, Paul
;
Morgan, Robert
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
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International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
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