//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~isPartOf:"International journal of production economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktmanagement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Product management
26
Produktmanagement
26
Theorie
9
Theory
9
Game theory
6
Spieltheorie
6
USA
5
United States
5
Consumer behaviour
4
Konsumentenverhalten
4
Mass Customization
4
Mass customization
4
Preismanagement
4
Pricing strategy
4
Product differentiation
4
Produktdifferenzierung
4
Duopol
3
Duopoly
3
New product development
3
Portfolio selection
3
Portfolio-Management
3
Produktentwicklung
3
Automotive industry
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Competition
2
E-commerce
2
Electronic Commerce
2
Kfz-Industrie
2
Marketing management
2
Marketingmanagement
2
Performance management
2
Performance-Management
2
Product design
2
Product life cycle
2
Product portfolio management
2
Product quality
2
Production costs
2
Produktgestaltung
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
26
Case study
1
Fallstudie
1
Language
All
English
26
Author
All
Harkonen, Janne
2
Kumar, Vineet
2
Seifert, Ralf W.
2
Srinivasan, Kannan
2
Tancrez, Jean-Sébastien
2
Amaldoss, Wilfred
1
Biçer, Işık
1
Chung, Jaihak
1
Dekimpe, Marnik G.
1
Derdenger, Timothy
1
Dobson, Paul
1
Foubert, Bram
1
Gerstner, Eitan
1
Gijsbrechts, Els
1
Gordon, Brett R.
1
Haapasalo, Harri
1
Haapsalo, Harri
1
Hanninen, Kai
1
Heerde, Harald J. van
1
Hoffman, Donna L.
1
Jain, Sanjay
1
Jerath, Kinshuk
1
Jiang, Baojun
1
Jodlbauer, H.
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Kuksov, Dmitri
1
Kumar, V.
1
Langenberg, Kerstin U.
1
Lauga, Dominique Olié
1
Lesmono, Dharma
1
Miklós-Thal, Jeanine
1
Nan, Xiaoli
1
Novak, Thomas P.
1
Ofek, Elie
1
Pope, Barbara Kline
1
Raith, Michael
1
Rajagopalan, S.
1
Rao, Vithala R.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
International journal of production economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of technology management : IJTM
15
Harvard business review : HBR
11
International journal of product lifecycle management : IJPLM
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
International journal of production research
7
Strategic management journal
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
The journal of product & brand management
6
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
5
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
5
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
4
International journal of automotive technology and management : IJATM
4
International journal of industrial organization
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of strategic marketing
4
Manufacturing & service operations management : M & SOM
4
The American economic review
4
Tourism management : research, policies, practice
4
American economic journal : a journal of the American Economic Association
3
Computers in industry : an international journal
3
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Journal of business economics : JBE
3
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Extending target costing to include targets for R&D costs and production investments for a modular product portfolio : a case study
Stadtherr, Frank
;
Wouters, Marc
- In:
International journal of production economics
231
(
2021
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012415038
Saved in:
2
What is the right production strategy for horizontally differentiated product : standardization or mass customization?
Shao, Xiao-Feng
- In:
International journal of production economics
223
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012233279
Saved in:
3
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
4
Dynamic product portfolio management with life cycle considerations
Seifert, Ralf W.
;
Tancrez, Jean-Sébastien
;
Biçer, Işık
- In:
International journal of production economics
171
(
2016
),
pp. 71-83
Persistent link: https://www.econbiz.de/10011437242
Saved in:
5
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
6
Product portfolio management : targets and key performance indicators for product portfolio renewal over life cycle
Tolonen, Arto
;
Shahmarichatghieh, Marzieh
;
Harkonen, Janne
- In:
International journal of production economics
170
(
2015
),
pp. 468-477
Persistent link: https://www.econbiz.de/10011421995
Saved in:
7
Productisation : a review and research agenda
Harkonen, Janne
;
Haapasalo, Harri
;
Hanninen, Kai
- In:
International journal of production economics
164
(
2015
),
pp. 65-82
Persistent link: https://www.econbiz.de/10011289821
Saved in:
8
On the evaluation of product customization strategies in a vertically differentiated market
Wong, Hartanto
;
Lesmono, Dharma
- In:
International journal of production economics
144
(
2013
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10009770128
Saved in:
9
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
10
A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->