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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Niedrigpreisstrategie"
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Low-cost strategy
24
Niedrigpreisstrategie
24
Preismanagement
10
Pricing strategy
10
Consumer behaviour
8
Konsumentenverhalten
8
Airline
7
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Revenue management
5
Revenue-Management
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Sales promotion
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Theorie
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Theory
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price promotions
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Rabatt
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pricing
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Discounting
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Diskontierung
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Market research
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Marktforschung
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Preiselastizität
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Price elasticity
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USA
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English
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Sinitsyn, Maxim
2
Amornpetchkul, Thunyarat
1
Banerjee, Somak
1
Barone, Michael J.
1
Belobaba, Peter P.
1
Biswas, Abhijit
1
Chen, Yuxin
1
Cheng, Andong
1
Chiang, Jeongwen
1
Cryder, Cynthia
1
Danaher, Peter J.
1
Dhar, Ravi
1
Ellickson, Paul B.
1
Fletcher, Steve
1
Fok, Dennis
1
Garrow, Laurie
1
Goic, Marcel
1
Grewal, Dhruv
1
Gu, Zheyin
1
Guha, Abhijit
1
Gulcu, Altan
1
He, Chuan
1
Horváth, Csilla
1
Jerath, Kinshuk
1
Jiang, Juncai
1
Khan, Uzma
1
Kumar, Nanda S.
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Lehtimäki, Aku-Ville
1
Mela, Carl F.
1
Michaels, Larry
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Mishra, Arul
1
Mishra, Himanshu
1
Misra, Sanjog
1
Monroe, Kent B.
1
Moon, Jihwan
1
Nair, Harikesh
1
Nordfält, Jens
1
Roberts, John H.
1
Roberts, Ken
1
Sanl, Tugrul
1
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AGIFORS Revenue Management Conference <2014, Buenos Aires>
1
Published in...
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Journal of marketing research : JMR
Journal of revenue and pricing management
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
13
Journal of business research : JBR
12
Tourism economics : the business and finance of tourism and recreation
10
Handbook of low cost airlines : strategies, business processes and market environment
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Jenaer Beiträge zur Wirtschaftsforschung
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
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ECONIS (ZBW)
24
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24
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1
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
2
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
5
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
6
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
7
Threshold discounts comparison : all-unit or incremental?
Amornpetchkul, Thunyarat
- In:
Journal of revenue and pricing management
16
(
2017
)
3
,
pp. 265-294
Persistent link: https://www.econbiz.de/10011912823
Saved in:
8
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
9
Special issue: AGIFORS 2014 conference in Buenos Aires
AGIFORS Revenue Management Conference <2014, Buenos Aires>
-
2015
Persistent link: https://www.econbiz.de/10011481762
Saved in:
10
Markdown optimization for multiple products with a common markedown budget constraint
Yao, Xiaodong
;
Sanl, Tugrul
;
Gulcu, Altan
- In:
Journal of revenue and pricing management
14
(
2015
)
6
,
pp. 442-450
Persistent link: https://www.econbiz.de/10011481797
Saved in:
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