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isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Markenführung"
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Markenführung
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Customer satisfaction
62
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Hyun, Sunghyup Sean
4
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Journal of marketing research : JMR
Journal of travel and tourism marketing
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
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SpringerLink / Bücher
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Cogent business & management
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Marketing intelligence & planning
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Psychology & marketing
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Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
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Journal of strategic marketing
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Journal of hospitality marketing & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of marketing
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Journal of marketing communications
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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The journal of services marketing
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Business horizons
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European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of service management
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The journal of business & industrial marketing
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The journal of consumer marketing
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Global business review
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International journal of market research
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Journal of fashion marketing and management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing analytics : JMA
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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ECONIS (ZBW)
21
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1
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
2
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
3
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
4
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
5
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
6
Effects of customer experience in engaging in hotels' CSR activities on brand relationship quality and behavioural intention
Lo, Ada
- In:
Journal of travel and tourism marketing
37
(
2020
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012289316
Saved in:
7
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
8
The effect of dynamic integrated resort experience on Croatian customer behavior
Ahn, Jiseon
;
Back, Ki-Joon
;
Barišić, Petra
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 358-370
Persistent link: https://www.econbiz.de/10012179409
Saved in:
9
Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 458-468
Persistent link: https://www.econbiz.de/10012179419
Saved in:
10
Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon
;
Back, Ki-Joon
- In:
Journal of travel and tourism marketing
35
(
2018
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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