Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Xiaoting Chi, Heng Zhou, Gangwei Cai and Heesup Han
| Year of publication: |
2024
|
|---|---|
| Authors: | Chi, Xiaoting ; Zhou, Heng ; Cai, Gangwei ; Han, Heesup |
| Subject: | association | attachment | brand co-creation | community involvement | customer-based brand equity | familiarity | Festival marketing | image | perceived value | sustainability | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenintegration | Customer integration | Großveranstaltung | Big event | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Tourismusmarketing | Tourism marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2024.2317738 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513650