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isPartOf:"Journal of marketing research : JMR"
~person:"Bohling, Timothy"
~person:"Dutta, Shantanu"
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Perception spillovers across competing brands : a disaggregate model of how and when
Janakiraman, Ramkumar
;
Sismeiro, Catarina
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 467-481
Persistent link: https://www.econbiz.de/10003872264
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Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
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