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isPartOf:"Journal of marketing research : JMR"
~person:"Clay, Karen"
~person:"Feit, Elea McDonnell"
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Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Fusing aggregate and disaggregate data with an application to multiplatform media consumption
Feit, Elea McDonnell
;
Wang, Pengyuan
;
Bradlow, Eric T.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 348-364
Persistent link: https://www.econbiz.de/10009755700
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2
Tariff choice with consumer learning and switching costs
Goettler, Ronald L.
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-652
Persistent link: https://www.econbiz.de/10009272407
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