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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social web"
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Journal of marketing theory and practice
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
6
Journal of business research : JBR
5
Journal of retailing and consumer services
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
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Cogent business & management
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Computer-mediated marketing strategies : social media and online brand communities
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Critical explorations
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Global business review
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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Management decision : MD
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Pakistan journal of commerce and social sciences
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Strategic customer relationship management in the age of social media
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Administrative Sciences : open access journal
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Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
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Advertising in new formats and media : current research and implications for marketers
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Asia-Pacific journal of business administration
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Business horizons
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Consumer behavior review : CBR
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Customer engagement : contemporary issues and challenges
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Digital and social media marketing and advertising collection
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Emerging Markets Journal : EMAJ
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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1
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
4
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
5
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
6
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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