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isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Social Web"
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Search: subject_exact:"Brand relationship"
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Social Web
Brand loyalty
32
Markentreue
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Consumer behaviour
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Abbes, Intissar
1
Brunetti, Federico
1
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Confente, Ilenia
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Han, Heesup
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Journal of marketing theory and practice
Journal of retailing and consumer services
The journal of product & brand management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Cogent business & management
3
Journal of global marketing
3
Journal of promotion management : innovations in planning and applied research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of marketing and logistics
2
Computer-mediated marketing strategies : social media and online brand communities
2
Critical explorations
2
Global business review
2
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Management decision : MD
2
Pakistan journal of commerce and social sciences
2
Strategic customer relationship management in the age of social media
2
AI impacts in digital consumer behavior
1
Administrative Sciences : open access journal
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Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
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Advertising in new formats and media : current research and implications for marketers
1
African journal of business & economic research : AJBER
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Asia-Pacific journal of business administration
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Business horizons
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Consumer behavior review : CBR
1
Creativity and innovation management
1
Customer engagement : contemporary issues and challenges
1
Digital and social media marketing and advertising collection
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Emerging Markets Journal : EMAJ
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Future Business Journal
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ECONIS (ZBW)
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
3
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
4
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
5
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
6
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
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