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isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
The service industries journal
Journal of business research : JBR
34
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Customer engagement : contemporary issues and challenges
7
Psychology & marketing
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SpringerLink / Bücher
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Cogent business & management
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International journal of contemporary hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Australasian marketing journal
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Global business review
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
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International journal of Indian culture and business management
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International journal of consumer studies
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international consumer marketing
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1
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
2
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
3
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
4
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
5
Measuring consumer devotion : antecedents and consequences of passionate consumer behavior
Ortiz, Mandy H.
;
Reynolds, Kristy E.
;
Franke, George R.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10009729478
Saved in:
6
An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty
Podoshen, Jeffrey S.
;
Andrzejewski, Susan A.
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10009619145
Saved in:
7
Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention
Shih, Tsui-yii
- In:
The service industries journal
32
(
2012
)
6
,
pp. 981-1005
Persistent link: https://www.econbiz.de/10009538655
Saved in:
8
The role of international tourist perceptions of brand equity and travel intention in culinary tourism
Horng, Jeou-shyan
;
Liu, Chih-hsing
;
Chiu, Hsin-yu
; …
- In:
The service industries journal
32
(
2012
)
16
,
pp. 2607-2621
Persistent link: https://www.econbiz.de/10009693478
Saved in:
9
A study of preferences in a simulated online shopping experiment
Fagerstrøm, Asle
;
Arntzen, Erik
;
Foxall, Gordon R.
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2609-2621
Persistent link: https://www.econbiz.de/10009413562
Saved in:
10
What consumers say and do : planned and actual amounts bought in relation to brand benefits
Porto, Rafael Barreiros
;
Oliveira-Castro, Jorge Mendes de
; …
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2565-2576
Persistent link: https://www.econbiz.de/10009413572
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