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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Search: subject_exact:"Bonusprogramm"
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Kundenbindungsprogramm
29
Loyalty program
29
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
13
Relationship marketing
13
Rabatt
7
Rebate
7
Loyalty programs
6
Sales promotion
5
Verkaufsförderung
5
Marketing management
4
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Präferenztheorie
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Social web
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discount
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local coupons
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1960-1976
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Divine, Richard L.
2
Palmatier, Robert W.
2
Polinsky, Alan Mitchell
2
Rubinfeld, Daniel L.
2
Spralls, Samuel A.
2
Steinhoff, Lena
2
Bagga, Charan K.
1
Beck, Jonathan M.
1
Becker, Keith
1
Belli, Alex
1
Benavent, Christophe
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Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Carrillat, François A.
1
Chan, Nga Cheng
1
Chaudhuri, Malika
1
Clark, Ronald A.
1
Colliander, Jonas
1
Cosmas, Alex
1
Dorotic, Matilda
1
Dubé, Jean-Pierre H.
1
Evanschitzky, Heiner
1
Fang, Zheng
1
Fok, Dennis
1
Fong, Nathan M.
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Franco, José
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Garber, Michael S.
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Garver, Michael S.
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Goldsmith, Ronald E.
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Green Thornton, Corliss
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Hanson, Sara
1
Hernández-Ortega, Blanca I.
1
Ho, Ying
1
Hong, Yuan
1
Hoynes, Hilary W.
1
Kim, Hae Ryong
1
Kim, Jisu J.
1
Kim, Namin
1
Klafft, Michael
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Journal of promotion management : JPM
Journal of the Academy of Marketing Science
The journal of consumer marketing
Working paper / National Bureau of Economic Research, Inc.
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
3
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
6
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
7
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
8
Scanning for discounts : examining the redemption of competing mobile coupons
Mills, Paul
;
Zamudio, César
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 964-982
Persistent link: https://www.econbiz.de/10011924823
Saved in:
9
The role of regulatory focus and goal progress on goal-directed consumption behaviors
Chan, Nga Cheng
;
Ho, Ying
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 147-155
Persistent link: https://www.econbiz.de/10011635306
Saved in:
10
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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