An emerging theory of loyalty program dynamics
Jisu J. Kim, Lena Steinhoff, Robert W. Palmatier
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Jisu J. ; Steinhoff, Lena ; Palmatier, Robert W. |
| Subject: | Loyalty program | Loyalty program dynamics | Customer relationship stages | Rewards program | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00719-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434088