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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Palmatier, Robert W."
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Search: subject_exact:"Bonusprogramm"
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Palmatier, Robert W.
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Journal of promotion management : JPM
Journal of the Academy of Marketing Science
Working paper / National Bureau of Economic Research, Inc.
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
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An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
2
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
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