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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Customer satisfaction"
~subject:"Verkaufsförderung"
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Customer satisfaction
Verkaufsförderung
Kundenbindungsprogramm
14
Loyalty program
14
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Relationship marketing
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discount
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Bijmolt, Tammo H. A.
2
Breugelmans, Els
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Clark, Ronald A.
1
Dorotic, Matilda
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Flores, Constanza
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Fok, Dennis
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Goldsmith, Ronald E.
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Green Thornton, Corliss
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Mittal, Manish
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Montoya, Ricardo
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O'Curry Fogel, Suzanne
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Journal of promotion management : JPM
Marketing letters : a journal of research in marketing
Journal of business research : JBR
9
International journal of hospitality management
8
Journal of retailing and consumer services
8
Journal of retailing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of contemporary hospitality management
3
Journal of business economics : JBE
3
Journal of hospitality marketing & management
3
Tourism management : research, policies, practice
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of revenue and pricing management
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Kundenmanagement & Electronic Commerce
2
Schriften zum europäischen Management
2
Springer Gabler Research
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
The journal of services marketing
2
Administrative Sciences : open access journal
1
Advances in information systems and management science
1
American business review
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
CARESS working paper
1
Central European business review : CEBR
1
Cornell hospitality quarterly : CQ
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Delovni zvezki / RCEF
1
European journal of marketing
1
European journal of marketing : EJM
1
European retail research
1
Foundations and trends in marketing : FTMKT
1
Handelsforschung
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Information economics and policy : IEP
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1
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
3
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
4
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
5
Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
Saved in:
6
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
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