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isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"The journal of consumer marketing"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International journal of e-business research : an official publication of the Information Resources Management Association
The journal of consumer marketing
Journal of marketing management : MM
3
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European Parliament - Study
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Commission européene / Direction Générale Entreprises et Industre - Innovation européenne ; 2006,Nov.
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Computers & operations research : and their applications to problems of world concern ; an international journal
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Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
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Journal of consumer behaviour : an international research review
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Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
2
Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
Saved in:
3
A child's right to play : the social construction of civic virtues in toy libraries
Ozanne, Lucie K.
;
Ozanne, Julie L.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 264-278
Persistent link: https://www.econbiz.de/10009404937
Saved in:
4
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-542
Persistent link: https://www.econbiz.de/10008772882
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