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isPartOf:"Journal of retailing"
~isPartOf:"OR spectrum : quantitative approaches in management"
~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Einzelhandelspreis"
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Einzelhandelspreis
Sales promotion
59
Verkaufsförderung
59
Consumer behaviour
27
Konsumentenverhalten
27
Preismanagement
17
Pricing strategy
17
Einzelhandel
14
Retail trade
14
Retail price
12
USA
10
United States
10
Rabatt
8
Rebate
8
Advertising effects
5
Brand management
5
Low-cost strategy
5
Markenführung
5
Niedrigpreisstrategie
5
Salespeople
5
Theorie
5
Theory
5
Verkaufspersonal
5
Werbewirkung
5
Advertising
4
Brand image
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Selling
4
Store design
4
Verkauf
4
Werbung
4
Beziehungsmarketing
3
Brand
3
Category Management
3
Category management
3
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English
12
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Monroe, Kent B.
2
Ailawadi, Kusum L.
1
Cai, Jane Zhen
1
Dutta, Sujay
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gijsbrechts, Els
1
Grewal, Dhruv
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Heerde, Harald J. van
1
Ilic, Alexander
1
Jha, Subhash
1
Kachersky, Luke
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Leeflang, Peter
1
Manning, Kenneth C.
1
Martín Herrán, Guiomar
1
Natter, Martin
1
Pancras, Joseph
1
Pofahl, Geoffrey M.
1
Richards, Timothy J.
1
Sigué, Simon Pierre
1
Sprott, David E.
1
Suri, Rajneesh
1
Talukdar, Debabrata
1
Thakor, Mrugank V.
1
Vuckovac, Denis
1
Wamsler, Julia
1
Wittink, Dick R.
1
Xia, Lan
1
Zaccour, Georges
1
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Journal of retailing
OR spectrum : quantitative approaches in management
Report / Marketing Science Institute
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
5
Journal of business research : JBR
4
Journal of marketing research : JMR
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Journal of revenue and pricing management
2
Marketing letters : a journal of research in marketing
2
Retail supply chain management : quantitative models and empirical studies
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
CUDARE working paper series
1
European journal of marketing : EJM
1
Information systems research : ISR
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of production research
1
International journal of revenue management : IJRM
1
Journal of Islamic marketing
1
Journal of agricultural & food industrial organization
1
Journal of business & economics research
1
Journal of business logistics : JBL
1
Journal of customer behaviour
1
Journal of economics
1
Journal of international food & agribusiness marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
LIDAM discussion paper CORE
1
Lecture Notes in Economics and Mathematical Systems
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing : ZFP ; journal of research and management
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Simon Business School working paper
1
Simon School Working Paper
1
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ECONIS (ZBW)
12
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1
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
3
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
4
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
5
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
6
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
7
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
8
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
9
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
10
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
1
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