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isPartOf:"Journal of retailing"
~isPartOf:"Report / Marketing Science Institute"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~subject:"Einzelhandelspreis"
~subject:"Werbung"
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Einzelhandelspreis
Werbung
Sales promotion
58
Verkaufsförderung
58
Consumer behaviour
26
Konsumentenverhalten
26
Preismanagement
16
Pricing strategy
16
Einzelhandel
13
Retail trade
13
Retail price
11
USA
10
United States
10
Rabatt
7
Rebate
7
Advertising effects
5
Brand management
5
Markenführung
5
Salespeople
5
Theorie
5
Theory
5
Verkaufspersonal
5
Werbewirkung
5
Advertising
4
Brand image
4
Food retailing
4
Ladengestaltung
4
Lebensmitteleinzelhandel
4
Low-cost strategy
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Niedrigpreisstrategie
4
Selling
4
Store design
4
Verkauf
4
Beziehungsmarketing
3
Brand
3
Category Management
3
Category management
3
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Article
13
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2
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13
Aufsatz in Zeitschrift
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English
15
Author
All
Monroe, Kent B.
2
Ailawadi, Kusum L.
1
Cai, Jane Zhen
1
Choi, Sunhee
1
Dass, Mayukh
1
DeRoos, Nicolas
1
Duhan, Dale F.
1
Dutta, Sujay
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Gijsbrechts, Els
1
Grewal, Dhruv
1
Gupta, Sunil
1
Gómez, Miguel I.
1
Haans, Hans
1
Hall, Kevin
1
Heerde, Harald J. van
1
Jha, Subhash
1
Kachersky, Luke
1
Kopalle, Praveen K.
1
Krishnan, Balaji C.
1
Kukar-Kinney, Monika
1
Leeflang, Peter
1
Lehmann, Donald R.
1
Li, Wenjing
1
Lu, Qiang
1
Manning, Kenneth C.
1
Martín Herrán, Guiomar
1
Mead, James A.
1
Mela, Carl F.
1
Pancras, Joseph
1
Pofahl, Geoffrey M.
1
Richards, Timothy J.
1
Richerson, Rob
1
Sigué, Simon Pierre
1
Singh, Sonika
1
Sprott, David E.
1
Suri, Rajneesh
1
Talukdar, Debabrata
1
Thakor, Mrugank V.
1
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Published in...
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Journal of retailing
Report / Marketing Science Institute
The journal of personal selling & sales management : JPSSM
Journal of retailing and consumer services
9
Journal of business research : JBR
7
International journal of economic issues : IJEI
5
Journal of marketing communications
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
European journal of marketing : EJM
3
Marketing letters : a journal of research in marketing
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing : JIMA
2
Journal of marketing
2
Retail supply chain management : quantitative models and empirical studies
2
The McGraw-Hill/Irwin series in marketing
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Autohaus
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
CPB discussion paper
1
CUDARE working paper series
1
Competitive edge management series
1
Cutting edge international research
1
Der Handel. Edition / Enzyklopädie des Handels
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Domestic commerce series
1
Eastern economic journal
1
Economic research
1
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ECONIS (ZBW)
15
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1
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
3
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
4
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
5
Effectiveness of exaggerated advertised reference prices : the role of decision time pressure
Krishnan, Balaji C.
;
Dutta, Sujay
;
Jha, Subhash
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 105-113
Persistent link: https://www.econbiz.de/10009732735
Saved in:
6
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
7
A multiple-discrete/continuous model of price promotion
Richards, Timothy J.
;
Gómez, Miguel I.
;
Pofahl, Geoffrey M.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
Saved in:
8
"One-deal-fits-all?" : on catagory sales promotion effectiveness in smaller versus larger supermarkets
Haans, Hans
;
Gijsbrechts, Els
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 427-443
Persistent link: https://www.econbiz.de/10009422220
Saved in:
9
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
10
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
1
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