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isPartOf:"Journal of retailing"
~person:"Bertini, Marco"
~subject:"Brand image"
~subject:"Einzelhandel"
~subject:"Konsumentenverhalten"
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Journal of retailing
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Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
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