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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Information systems research : ISR"
~person:"Chen, Yuhan"
~subject:"Virales Marketing"
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Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin
;
Chen, Yuhan
;
Zhang, Liyi
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
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