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isPartOf:"Journal of retailing and consumer services"
~person:"Duan, Yongrui"
~subject:"Electronic Commerce"
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Consumer behaviour
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Internet marketing
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Online retailing
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Online reviews
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Online-Handel
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Online-Marketing
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Price-reduction coupons
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How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
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