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isPartOf:"Journal of retailing and consumer services"
~subject:"Business analytics"
~subject:"Market research"
~subject:"Marketing analytics use"
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IT-gestütztes Marketing
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Journal of retailing and consumer services
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Handbuch der Marktforschung
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The Oxford handbook of strategic sales and sales management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Houghton Mifflin Adviser in Marketing
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Marketing
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New economy in kleinen und mittleren Unternehmen
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Operations research proceedings 2001 : selected papers of the International Conference on Operations Research (OR 2001) ; Duisburg, September 3-5, 2001 ; with 38 tables
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Qualitative market research : an international journal
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Reihe: Marketing : MAR
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Retailing in the 21st century : current and future trends
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The development of marketing theory and its philosophical underpinnings
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Wettbewerbsvorteile durch Online Marketing : die strategischen Perspektiven elektronischer Märkte
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Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
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