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isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
~subject:"Preismanagement"
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Search: subject_exact:"Kundenbindungsinstrument"
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Markenartikel
Preismanagement
Kundenbindungsprogramm
42
Loyalty program
42
Consumer behaviour
33
Konsumentenverhalten
33
Beziehungsmarketing
22
Relationship marketing
22
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
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Lebensmitteleinzelhandel
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Rabatt
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Rebate
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Mobile Business
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Mobile business
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Online retailing
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Online-Handel
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Sales promotion
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Verkaufsförderung
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E-commerce
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Electronic Commerce
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Pricing strategy
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Brand
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Mobile communications
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Mobile coupons
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Mobilkommunikation
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Pricing
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Theorie
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Theory
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Consumer data
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Coupon
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Direct marketing
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Direktmarketing
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Jin, Hyun Seung
2
Li, Zonghuo
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Wang, Di
2
Yang, Wensheng
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Bruwer, Johan
1
Cartiñas, Mónica
1
Duan, Yongrui
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Elorz, Margarita
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Galan, Jean-Philippe
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Hu, Xiaojian
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Journal of retailing and consumer services
European journal of operational research : EJOR
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Information systems research : ISR
2
International journal of contemporary hospitality management
2
Marketing science
2
NBER Working Paper
2
NBER working paper series
2
The journal of industrial economics
2
Discussion paper / Tinbergen Institute
1
Discussion paper series
1
Discussion papers
1
Discussion papers / Stanford Institute for Economic Policy Research
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of production research
1
Journal of hospitality marketing & management
1
Journal of retailing
1
Marketing Science, 2013
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
Transportation research / E : an international journal
1
Working paper / National Bureau of Economic Research, Inc.
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ECONIS (ZBW)
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1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
3
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
4
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
5
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
6
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
Saved in:
7
The use of loyalty-cards databases : differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
Cartiñas, Mónica
;
Elorz, Margarita
;
Múgica, José Miguel
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003597048
Saved in:
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