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isPartOf:"Journal of revenue and pricing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Reihe: Management-Know-how / M : praxisnah und aktuell"
~person:"Homburg, Christian"
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Homburg, Christian
Kumar, V.
7
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Journal of revenue and pricing management
Journal of marketing
Reihe: Management-Know-how / M : praxisnah und aktuell
British journal of management : BJM
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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ECONIS (ZBW)
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Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
2
Value-Based Marketing : die Ausrichtung der Marktbearbeitung am Kundennutzen
Homburg, Christian
;
Beutin, Nikolas
-
2000
Persistent link: https://www.econbiz.de/10001525213
Saved in:
3
Customer relationship management : strategische Ausrichtung statt IT-getriebenem Aktivismus
Homburg, Christian
;
Sieben, Frank
-
2000
Persistent link: https://www.econbiz.de/10013430066
Saved in:
4
Was ist Kundenwert?
Homburg, Christian
;
Schnurr, Phoebe
-
1999
Persistent link: https://www.econbiz.de/10013430867
Saved in:
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