Managing dynamics in a customer portfolio
Christian Homburg, Viviana V. Steiner, & Dirk Totzek
| Year of publication: |
2009
|
|---|---|
| Authors: | Homburg, Christian ; Steiner, Viviana V. ; Totzek, Dirk |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 5, p. 70-89
|
| Subject: | Beziehungsmarketing | Relationship marketing | Portfolio-Management | Portfolio selection | Kundenwert | Customer value | Lebenszyklus | Life cycle | Regressionsanalyse | Regression analysis | Markov-Kette | Markov chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875409