//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of service research : JSR"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Reihe: Marketing : MAR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
16
Markentransfer
16
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Imagetransfer
3
Markenpolitik
3
Bewertung
2
Deutschland
2
Empirical method
2
Empirische Methode
2
Evaluation
2
Germany
2
Hotel industry
2
Hotellerie
2
Strategic alliance
2
Strategische Allianz
2
USA
2
United States
2
Asia
1
Asien
1
Beziehungsmarketing
1
Branch office
1
China
1
Cognition
1
Consumer goods industry
1
Consumer goods marketing
1
Cross-cultural management
1
Customer satisfaction
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Einkommenselastizität der Nachfrage
1
Einzelhandel
1
Experiment
1
Filiale
1
Gastgewerbe
1
Hong Kong
1
more ...
less ...
Type of publication
All
Article
12
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Hochschulschrift
1
Thesis
1
Language
All
English
12
German
4
Author
All
Huber, Frank
3
Dall'Olmo Riley, Francesca
2
Meyer, Frederik
2
Tasci, Asli D. A.
2
Vogel, Johannes
2
Aksoy, Lerzan
1
Boisvert, Jean
1
Bravo, Rafael
1
Buoye, Alexander
1
Cooil, Bruce
1
Cuneo, Andres
1
Denizci, Basak
1
Epstein, Leonardo D.
1
Fabian, Jasmin
1
Goodstein, Ronald Charles
1
Graf, Nicolas S.
1
Guido, Francesca
1
Guillet, Basak Denizci
1
Hamprecht, Julia
1
Hand, Chris
1
Hennig-Thurau, Thorsten
1
Hubert, Frank
1
Iversen, Nina M.
1
Jin, Liyin
1
Kaup, Gordon
1
Keiningham, Timothy
1
Martinez, Eva
1
Milberg, Sandra J.
1
Paul, DeDe
1
Pina, Jose M.
1
Pina, José M.
1
Ringle, Christian M.
1
Sattler, Henrik
1
Sharma, Narendra K.
1
Sinn, Francisca
1
Srivastava, Kavita
1
Völckner, Franziska
1
Zimmermann, Julia
1
Zou, Deqiang
1
more ...
less ...
Institution
All
Josef Eul Verlag GmbH
1
Published in...
All
Journal of service research : JSR
International journal of hospitality management
Journal of marketing management : MM
Reihe: Marketing : MAR
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of business and globalisation : IJBG
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Marketing : ZFP ; journal of research and management
3
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Adaption gesellschaftlicher Trends durch Markentransfers : eine empirische Analyse zur Identifikation relevanter Stellhebel für die Imageaktualisierung
Hubert, Frank
;
Huber, Frank
;
Meyer, Frederik
; …
-
2016
-
1. Auflage März 2016
Persistent link: https://www.econbiz.de/10011453747
Saved in:
2
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
3
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
4
Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin
;
Zou, Deqiang
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
Saved in:
5
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
6
The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
Saved in:
7
Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
Saved in:
8
Can we talk? : the impact of willingness to recommend on a new-to-market service brand extension within a social network
Aksoy, Lerzan
;
Buoye, Alexander
;
Cooil, Bruce
; …
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 355-371
Persistent link: https://www.econbiz.de/10009383334
Saved in:
9
Market structure and demand-side substitutability of chained urban hotel segments
Graf, Nicolas S.
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10008821984
Saved in:
10
It affects, it affects not : a quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products
Tasci, Asli D. A.
;
Guillet, Basak Denizci
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 774-782
Persistent link: https://www.econbiz.de/10009242184
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->