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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Search: subject_exact:"Sponsoring"
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Sponsoring
101
Sponsorship
101
Sportmarketing
56
Sports marketing
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Consumer behaviour
36
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36
Sport
32
Sports
32
Professional sports
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Cornwell, T. Bettina
6
Jensen, Jonathan A.
6
Biscaia, Rui
4
Bouchet, Adrien
4
Breuer, Christoph
4
Walkup, Brian R.
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Bennett, Gregg
3
Doellman, Thomas W.
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Kwak, Dae Hee
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O'Reilly, Norm
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Filo, Kevin
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Lee, Joon Sung
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Nadeau, John
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of advertising : the review of marketing communications
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
55
International journal of sport management and marketing : IJSMM
42
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
19
Journal of advertising research
16
Journal of promotion management : JPM
15
Journal of advertising : official publication of the American Academy of Advertising
13
Springer eBook Collection
11
International journal of sport finance
10
Research
10
The journal of business & industrial marketing
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
101
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1
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
2
Sponsorship and the resource-based view of the firm : effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance
Jensen, Jonathan A.
;
Wakefield, Lane
;
Walkup, Brian
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 73-87
Persistent link: https://www.econbiz.de/10014246171
Saved in:
3
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
4
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
5
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
6
Visual congruity in jersey sponsorship : the effect of created brand-color congruity on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
7
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
8
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
9
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
10
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
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