Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Year of publication: |
2023
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Authors: | Herold, Elisa ; Breuer, Christoph |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 37.2023, 4, p. 290-301
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Subject: | professional sport management | sport marketing | sport advertising | broadcasting | televised viewing | Sport | Sports | Profisport | Professional sports | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Fernsehen | Television | Sportpolitik | Sport policy | Sterblichkeit | Mortality | Management | Organisation | Organization |
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