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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"International journal of sport finance"
~isPartOf:"Sport management review"
~person:"Jang, Wonseok"
~subject:"Sport organization"
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Consumer behaviour
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Jang, Wonseok
Heere, Bob
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Kent, Aubrey
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport finance
Sport management review
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
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