//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sponsoring"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
61
Sponsorship
61
Sportmarketing
28
Sports marketing
28
Consumer behaviour
20
Konsumentenverhalten
20
Professional sports
17
Profisport
17
Sport
17
Sports
17
Football
12
Fußball
12
Sport event
11
Sportveranstaltung
11
sponsorship
11
Marketing management
10
Marketingmanagement
10
USA
9
United States
9
Advertising effects
8
Werbewirkung
8
Brand image
7
Börsenkurs
7
Markenimage
7
Share price
7
Ankündigungseffekt
5
Announcement effect
5
Ereignisstudie
5
Event study
5
Großbritannien
5
Shareholder Value
5
Shareholder value
5
Sport organization
5
Sportorganisation
5
United Kingdom
5
sport sponsorship
5
Brand management
4
Markenführung
4
Marketing
4
Advertising
3
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
60
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
61
Aufsatz in Zeitschrift
61
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
61
Author
All
Cornwell, T. Bettina
8
Breuer, Christoph
4
Biscaia, Rui
3
Bouchet, Adrien
3
Doellman, Thomas W.
3
Jensen, Jonathan A.
3
Kwak, Dae Hee
3
Rumpf, Christopher
3
Ryan, Annmarie
3
Walkup, Brian R.
3
Bennett, Gregg
2
Delia, Elizabeth B.
2
Farrelly, Francis
2
Filo, Kevin
2
Mazodier, Marc
2
O'Reilly, Norm
2
Weeks, Clinton S.
2
Agyemang, Kwame
1
Alexandris, Kostas
1
Alpert, Frank
1
Arai, Akiko
1
Armstrong, Cole G.
1
Bijmolt, Tammo H. A.
1
Blois, Keith J.
1
Branscombe, Nyla R.
1
Broderick, Anne J.
1
Cakmak, Erdinc
1
Cameron, Robyn
1
Chabowski, Brian R.
1
Chan, Kwong
1
Chang, Yonghwan
1
Chavanat, Nicolas
1
Chen, Li
1
Chen, P. Monica
1
Cho, Chang-hoan
1
Cobbs, Joe
1
Coote, Leonard V.
1
Correia, Abel
1
Cunningham, Stephanie
1
Eshghi, Kamran
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
Journal of marketing management : MM
Journal of the Academy of Marketing Science
International journal of sports marketing & sponsorship
55
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
27
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
19
Journal of advertising research
16
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Springer eBook Collection
11
International journal of sport finance
10
Research
10
The journal of business & industrial marketing
10
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
61
Showing
1
-
10
of
61
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sponsorship and the resource-based view of the firm : effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance
Jensen, Jonathan A.
;
Wakefield, Lane
;
Walkup, Brian
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 73-87
Persistent link: https://www.econbiz.de/10014246171
Saved in:
2
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
3
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
4
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
5
Sports sponsorship announcements and marketing capability
Eshghi, Kamran
;
Shahriari, Hesam
;
Ray, Sourav
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10013426056
Saved in:
6
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
7
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
8
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
9
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
10
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->