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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Professional sports"
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Search: subject_exact:"Sponsoring"
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Professional sports
Sponsoring
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Biscaia, Rui
3
Bouchet, Adrien
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Walkup, Brian R.
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Doellman, Thomas W.
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Alexandris, Kostas
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Journal of sport management : the official journal of the North American Society of Sport Management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sports marketing & sponsorship
19
International journal of sport management and marketing : IJSMM
16
European Sport management quarterly : ESMQ
11
Sport management review
10
Springer eBook Collection
6
Journal of business research : JBR
5
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Research
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Edition Sportökonomie, Sportmanagement
2
Event- und Impaktforschung
2
International journal of sport finance
2
Journal for global business advancement : JGBA
2
Journal of business strategy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
KulturKommerz
2
Management-Reihe Corporate Social Responsibility
2
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Services marketing quarterly
2
Sport business insights
2
Sport, Business and Management : an international journal ; SBM
2
Working papers / Institute for Strategy and Business Economics, University of Zurich
2
Applied economics
1
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Avis et rapports du Conseil Économique et Social
1
Beiträge Sportökonomie, Sportmanagement
1
Brand Content : die Marke als Medienereignis
1
Corporate reputation review : an international journal
1
Diskussionsarbeit
1
Elgar concise introductions
1
European research studies
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
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ECONIS (ZBW)
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1
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
2
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
3
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
4
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
5
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
6
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
7
Better together? : examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors
Kim, Koo Yul
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10012816108
Saved in:
8
How sports sponsorship influences a sponsor's financial performance : a case study from the Korea Baseball Organization
Kim, Hyun-Min
;
Song, Woon Kyung
;
Lee, Sanghak
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 315-327
Persistent link: https://www.econbiz.de/10012816112
Saved in:
9
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
10
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
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