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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Brand image"
~subject:"fan identification"
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Brand image
fan identification
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport management and marketing : IJSMM
12
Sport management review
8
International journal of sports marketing & sponsorship
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of strategic marketing
5
The journal of brand management : an international journal
4
European Sport management quarterly : ESMQ
3
Applied Marketing Science / Angewandte Marketingforschung
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of customer behaviour
2
Marketing : ZFP ; journal of research and management
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Tourism management : research, policies, practice
2
Business and Economic Research : BER
1
Cogent business & management
1
Corporate ownership & control : international scientific journal
1
DUV / Wirtschaftswissenschaft
1
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
1
Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Future Business Journal
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Global business and finance review
1
Global journal of business research : GJBR
1
International journal of organizational analysis
1
International journal of sport finance
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of Indian business research
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
14
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1
Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Weißkopf, Christian
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10014633212
Saved in:
2
An analysis of identity conflict among health-conscious sport fans
Mansfield, Aaron C.
;
Melton, E. Nicole
;
Katz, Matthew
- In:
Journal of sport management : the official journal of …
36
(
2022
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10014246140
Saved in:
3
The identity work of health-conscious sport fans
Mansfield, Aaron C.
;
Katz, Matthew
;
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
4
,
pp. 330-340
Persistent link: https://www.econbiz.de/10013325420
Saved in:
4
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
5
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
6
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
7
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
8
The reverse socialization of sport fans : how children impact their parents’ sport fandom
Hyatt, Craig
;
Kerwin, Shannon
;
Hoeber, Larena
; …
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 542-554
Persistent link: https://www.econbiz.de/10011943515
Saved in:
9
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
10
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
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