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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Markenführung"
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Markenführung
Football
81
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Kunkel, Thilo
4
Funk, Daniel C.
3
Heere, Bob
2
Agyemang, Kwame
1
Arai, Akiko
1
Baker, Thomas A., III.
1
Ballouli, Khalid
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Biscaia, Rui
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Du, Hui
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sport management and marketing : IJSMM
12
International journal of sports marketing & sponsorship
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Sport management review
8
European Sport management quarterly : ESMQ
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
3
Journal of strategic marketing
3
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Journal of business research : JBR
2
Journal of business strategy
2
Journal of customer behaviour
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection / Business and Economics
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Asia Pacific journal of marketing and logistics
1
Berichte aus der Betriebswirtschaft
1
Business and Economic Research : BER
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Cogent business & management
1
Die Bank
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Diskussionspapier des Lehrstuhls für E-Business und E-Entrepreneurship der Universität Duisburg-Essen, Campus Essen
1
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
1
Future Business Journal
1
Gabler Edition Wissenschaft / Innovatives Markenmanagement
1
Global business and finance review
1
Global journal of business research : GJBR
1
International journal of business and globalisation : IJBG
1
International journal of organizational analysis
1
International journal of sport finance
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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1
Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew
;
Baker, Thomas A., III.
;
Du, Hui
- In:
Journal of sport management : the official journal of …
34
(
2020
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10012173429
Saved in:
2
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
3
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
4
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
5
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
6
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
7
The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae
;
Ross, Stephen
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
Saved in:
8
Brand architecture, drivers of consumer involvement, and brand loyalty with professional sport leagues and teams
Kunkel, Thilo
;
Hill, Brad
;
Funk, Daniel C.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10009777291
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