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isPartOf:"Journal of strategic marketing"
~isPartOf:"International marketing review"
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Search: subject_exact:"Marketing mix"
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Marketing management
229
Marketingmanagement
229
Firm performance
45
Unternehmenserfolg
45
International marketing
34
Internationales Marketing
33
Beziehungsmarketing
31
Relationship marketing
31
Brand management
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market orientation
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Internet marketing
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Gilmore, Audrey
7
O'Cass, Aron
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Sahi, Gurjeet Kaur
4
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Mellahi, Kamel
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Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Shoham, Aviv
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Babu, Mujahid Mohiuddin
2
Barnes, Bradley R.
2
Baron, Steve
2
Butt, Muhammad Mohsin
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
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Dibb, Sally
2
Gao, Yuhui
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Hawkins, Matthew A.
2
Joshi, Sharad L.
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Lamberti, Lucio
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Laukkanen, Tommi
2
Leenders, Mark A. A. M.
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Lim, Weng Marc
2
Merrilees, Bill
2
Mitręga, Maciej
2
Ozuem, Wilson
2
Pfajfar, Gregor
2
Piercy, Niall
2
Rahman, Kaleel
2
Reid, Mike
2
Reijonen, Helen
2
Siahtiri, Vida
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Journal of strategic marketing
International marketing review
Journal of business research : JBR
320
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
International journal of technology marketing : IJTMkt
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Springer eBook Collection / Business and Economics
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
230
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
3
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
4
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
5
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
6
Special issue: International dynamic marketing capabilities
Pfajfar, Gregor
(
ed.
);
Mitręga, Maciej
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014524763
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
8
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
9
Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda
- In:
International marketing review
40
(
2023
)
5
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
Saved in:
10
Special issue: COVID-19: advancing international marketing theory and guiding practice
Christofi, Michael
(
ed.
);
Kvasova, Olga
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014470112
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