//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of business economics : JBE"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
222
Marketingmanagement
222
Beziehungsmarketing
33
Relationship marketing
33
Firm performance
32
Unternehmenserfolg
32
market orientation
25
Strategic management
22
Strategisches Management
22
Theorie
22
Theory
22
Brand management
21
KMU
21
Markenführung
21
SME
21
Innovation
20
Marketing
18
Competitive advantage
17
Consumer behaviour
17
Konsumentenverhalten
17
Wettbewerbsvorteil
17
Innovation management
13
Innovationsmanagement
13
Emerging economies
12
Schwellenländer
12
Internet marketing
11
Lieferantenmanagement
11
Market entry
11
Markteintritt
11
Online-Marketing
11
Supplier relationship management
11
Brand image
10
Markenimage
10
New product development
10
Produktentwicklung
10
marketing strategy
10
Competitive strategy
8
Erfolgsfaktor
8
International marketing
8
Internationales Marketing
8
more ...
less ...
Online availability
All
Undetermined
71
Free
1
Type of publication
All
Article
218
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
222
Aufsatz in Zeitschrift
222
Collection of articles of several authors
4
Sammelwerk
4
Language
All
English
187
German
35
Author
All
Gilmore, Audrey
7
O'Cass, Aron
6
Hruschka, Harald
4
Sahi, Gurjeet Kaur
4
Gupta, Mahesh Chander
3
Herrmann, Andreas
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Baron, Steve
2
Bauer, Hans H.
2
Brettel, Malte
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Engelen, Andreas
2
Gao, Yuhui
2
Hawkins, Matthew A.
2
Huber, Frank
2
Joshi, Sharad L.
2
Krafft, Manfred
2
Lamberti, Lucio
2
Leenders, Mark A. A. M.
2
Merrilees, Bill
2
Ozuem, Wilson
2
Piercy, Niall
2
Rahman, Kaleel
2
Reid, Mike
2
Siahtiri, Vida
2
Simkin, Lyndon
2
Simon, Hermann
2
Smith, Brian D.
2
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business economics : JBE
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
175
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
118
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Springer eBook Collection / Business and Economics
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
222
Showing
1
-
10
of
222
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
2
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
3
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
4
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
5
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
8
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
9
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
10
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->