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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of international consumer marketing"
~subject:"Umweltbewusstsein"
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Search: subject_exact:"Green marketing"
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Umweltbewusstsein
Green marketing
18
Öko-Marketing
17
Consumer behaviour
13
Konsumentenverhalten
13
Environmental consciousness
12
Sustainable product
10
Öko-Produkt
10
Environmental management
6
Umweltmanagement
6
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5
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green marketing
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3
China
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Environmental policy
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2009-2011
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Arruda Filho, Emílio José Montero
1
Barboza, Marina Nascimento Lemos
1
Brower, Tracy R.
1
Clark, Ronald A.
1
Cronin, J. J.
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Gilmore, Andrew
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Gleim, Mark R.
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Haytko, Diana L.
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Hermans, Charles M.
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Khare, Arpita
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Leckie, Civilai
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Lin, Jialing
1
Lobo, Antonio
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Luomala, Harri T.
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Nittala, Rajyalakshmi
1
Simmers, Christina S.
1
Smith, Jeffery S.
1
Smith, Katherine T.
1
Smith, Katherine Taken
1
Strutton, David
1
Sullivan Mort, Gillian
1
Taghian, Mehdi
1
Ur Rahman, Saleem
1
Xue, Fei
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Journal of strategic marketing
Journal of international consumer marketing
Business strategy and the environment
16
International journal of hospitality management
12
Journal of business research : JBR
10
Marketing intelligence & planning
9
International journal of consumer studies
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business ethics : JOBE
8
Journal of retailing and consumer services
8
International journal of green economics : IJGE
7
Journal of marketing communications
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of promotion management : JPM
6
Asia-Pacific journal of business administration
5
International journal of green economics
5
Journal of Islamic marketing
5
Journal of travel and tourism marketing
5
Amfiteatru economic : an economic and business research periodical
4
European research studies
4
Green consumerism : perspectives, sustainability, and behavior
4
International journal of advertising : the review of marketing communications
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Cleaner and responsible consumption
3
Global business review
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Qualitative market research : an international journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Corporate social responsibility and environmental management
2
Economics, management and financial markets
2
Global journal of business research : GJBR
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ECONIS (ZBW)
12
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12
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date (oldest first)
1
Demystifying horizontal/vertical cultural difference in green consumption : a cross-cultural comparative study
Ur Rahman, Saleem
;
Luomala, Harri T.
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012650583
Saved in:
2
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
3
Social influence on green consumerism : country and gender comparisons between China and the United States
Clark, Ronald A.
;
Haytko, Diana L.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 177-190
Persistent link: https://www.econbiz.de/10012200725
Saved in:
4
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
5
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
6
Green consumption values in mobile apps
Barboza, Marina Nascimento Lemos
;
Arruda Filho, Emílio …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 66-83
Persistent link: https://www.econbiz.de/10012200694
Saved in:
7
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
8
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
9
Green consumer behavior of the educated segment in India
Nittala, Rajyalakshmi
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10010359892
Saved in:
10
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
1
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