//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Springer eBook Collection / Business and Economics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
343
Marketingmanagement
343
Marketing
52
Beziehungsmarketing
45
Relationship marketing
45
Consumer behaviour
41
Konsumentenverhalten
41
Firm performance
37
Unternehmenserfolg
37
Brand management
36
Markenführung
36
Strategisches Management
29
market orientation
28
Strategic management
26
KMU
24
SME
24
Internet marketing
22
Online-Marketing
22
Competitive advantage
21
Wettbewerbsvorteil
21
Deutschland
20
Germany
20
Innovation
20
Theorie
20
Theory
20
Brand image
18
Markenimage
18
marketing strategy
18
Marketing theory
16
Marketingtheorie
16
Großbritannien
15
Innovationsmanagement
15
Lieferantenmanagement
15
Supplier relationship management
15
United Kingdom
15
Emerging economies
13
Innovation management
13
Schwellenländer
13
USA
13
United States
13
more ...
less ...
Online availability
All
Undetermined
129
Type of publication
All
Article
295
Book / Working Paper
49
Type of publication (narrower categories)
All
Article in journal
305
Aufsatz in Zeitschrift
305
Collection of articles of several authors
10
Sammelwerk
10
Case study
5
Fallstudie
5
Aufsatzsammlung
4
Konferenzschrift
3
Lehrbuch
3
Conference paper
2
Conference proceedings
2
Konferenzbeitrag
2
Hochschulschrift
1
more ...
less ...
Language
All
English
314
German
30
Author
All
O'Cass, Aron
8
Gilmore, Audrey
7
Dibb, Sally
4
Hunt, Shelby D.
4
Mattsson, Jan
4
Ngo, Liem Viet
4
Sahi, Gurjeet Kaur
4
Varadarajan, Rajan
4
Gupta, Mahesh Chander
3
Johnson, Lester W.
3
Kreutzer, Ralf T.
3
Lane, Nikala
3
Modi, Pratik
3
Morgan, Robert
3
O'Dwyer, Michele
3
Polonsky, Michael J.
3
Ramaseshan, B.
3
Ryals, Lynette
3
Simmons, Geoff
3
Tadajewski, Mark
3
Weinstein, Art
3
Wilkie, Dean C. H.
3
Wright, Sheila
3
Aitken, Robert
2
Areni, Charles Scott
2
Aspara, Jaakko
2
Baron, Steve
2
Baxter, Ian
2
Brettel, Malte
2
Butler, Patrick
2
Carson, David
2
Coffie, Stanley
2
Collins, Neil
2
Cravens, David W.
2
Crick, James M.
2
D'Souza, Clare M.
2
Doherty, Anne Marie
2
Engelen, Andreas
2
Gao, Yuhui
2
Hawkins, Matthew A.
2
more ...
less ...
Institution
All
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of strategic marketing
Journal of marketing management : MM
Springer eBook Collection / Business and Economics
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
SpringerLink / Bücher
175
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
118
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
more ...
less ...
Source
All
ECONIS (ZBW)
344
Showing
1
-
10
of
344
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
2
Market orientation and behavioural intentions of tourists in Ghana's tourist destinations : the mediation role of tourist satisfaction
Anabila, Peter
;
Achiriga, Victor
;
Okpattah, Benard
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014303142
Saved in:
3
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Non-predictive decision-making, market-oriented behaviours, and smaller-sized firms’ performance
Karami, Masoud
;
Crick, Dave
;
Crick, James M.
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1107-1131
Persistent link: https://www.econbiz.de/10014305083
Saved in:
7
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
8
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
9
Freemium marketing : use of demand-side research in market segmentation strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
10
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->