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isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of world business : JWB"
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Search: subject_exact:"Internationale Marktsegmentierung"
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International market segmentation
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Journal of strategic marketing
Journal of world business : JWB
International marketing review
8
Journal of international economics
4
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Journal of international money and finance
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Industrial marketing management : the international journal for industrial and high-tech firms
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Tourism management : research, policies, practice
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European journal of political economy
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International journal of business information systems : IJBIS
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
A factor endowment approach to international market selection
Ragland, Charles B.
;
Widmier, Scott M.
;
Brouthers, …
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011478807
Saved in:
2
The globalization of Tesla Motors : a strategic marketing plan analysis
Mangram, Myles Edwin
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10009577757
Saved in:
3
Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Griffith, David A.
- In:
Journal of world business : JWB
45
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003926906
Saved in:
4
International market selection and subsidiary performance: a neural network approach
Brouthers, Lance Eliot
;
Mukhopadhyay, Somnath
; …
- In:
Journal of world business : JWB
44
(
2009
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10003865742
Saved in:
5
Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.
;
Diamantopoulos, Adamantios
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
Saved in:
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