//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of strategic marketing"
~person:"Lamberti, Lucio"
~person:"Wright, Sheila"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
5
Marketingmanagement
5
Competitive analysis
3
Wettbewerbsanalyse
3
KMU
2
SME
2
Business organization
1
Competence
1
Competitive advantage
1
Distribution channel
1
Emerging economies
1
Führungskräfte
1
Kompetenz
1
Lieferantenmanagement
1
Managers
1
Market power
1
Marktmacht
1
Schwellenländer
1
Supplier relationship management
1
Turkey
1
Türkei
1
Unternehmensorganisation
1
Vertriebsweg
1
Welt
1
Wettbewerbsvorteil
1
World
1
definition
1
motivation
1
multichannel marketing
1
operational construct
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
5
Author
All
Lamberti, Lucio
Wright, Sheila
Gilmore, Audrey
7
O'Cass, Aron
6
Sahi, Gurjeet Kaur
4
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Weinstein, Art
3
Areni, Charles Scott
2
Baron, Steve
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Gao, Yuhui
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Leenders, Mark A. A. M.
2
Lim, Weng Marc
2
Merrilees, Bill
2
Ozuem, Wilson
2
Piercy, Niall
2
Rahman, Kaleel
2
Reid, Mike
2
Siahtiri, Vida
2
Simkin, Lyndon
2
Smith, Brian D.
2
Smith, Brian David
2
Sok, Phyra
2
Tollin, Karin
2
Truong, Yann
2
Varadarajan, Rajan
2
Abid, Aman
1
Achiriga, Victor
1
more ...
less ...
Published in...
All
Journal of strategic marketing
European management journal
1
Journal of innovation & knowledge : JIK
1
The international journal of business science & applied management : IJBSAM
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multichannel marketing : the operational construct and firms' motivation to adopt
Chen, Shan
;
Lamberti, Lucio
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 594-616
Persistent link: https://www.econbiz.de/10011587803
Saved in:
2
Applying a behavioural and operational diagnostic typology of competitive intelligence practice : empirical evidence from the SME sector in Turkey
Wright, Sheila
;
Bisson, Christophe
;
Duffy, Alistair P.
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009510639
Saved in:
3
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009510642
Saved in:
4
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008808962
Saved in:
5
Marketing power and CMO power : could market orientation break the link? : an exploratory case study
Lamberti, Lucio
;
Noci, Giuliano
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 327-343
Persistent link: https://www.econbiz.de/10003916807
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->