Multichannel marketing : the operational construct and firms' motivation to adopt
Shan Chen and Lucio Lamberti
| Year of publication: |
November 2016
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|---|---|
| Authors: | Chen, Shan ; Lamberti, Lucio |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 7, p. 594-616
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| Subject: | multichannel marketing | operational construct | motivation | definition | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Motivation | Konsumentenverhalten | Consumer behaviour | Bauwirtschaft | Construction industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1148759 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011587803