Entering the dragon's nest : exploring Chinese upper-class consumers' perception of luxury
Shan Chen and Lucio Lamberti
| Year of publication: |
2015
|
|---|---|
| Authors: | Chen, Shan ; Lamberti, Lucio |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 1, p. 4-29
|
| Subject: | Luxury brand | Consumer perception | Chinese upper-class consumer | Luxury value | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | China | Markenimage | Brand image | Wahrnehmung | Perception | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491603