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isPartOf:"Journal of strategic marketing"
~subject:"Brand management"
~subject:"Umweltmanagement"
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Journal of strategic marketing
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International journal of hospitality management
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International journal of contemporary hospitality management
9
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7
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International journal of economic perspectives : IJEP
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International journal of green economics
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of travel and tourism marketing
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Amfiteatru economic : an economic and business research periodical
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International journal of business competition and growth : IJBCG
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International journal of green economics : IJGE
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Journal of Asia Pacific business
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Journal of business ethics : JBE
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Journal of business ethics : JOBE
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Journal of marketing
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Advances in finance, accounting, and economic (AFAE) book series
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Asia Pacific journal of marketing and logistics
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Asian Journal of Empirical Research
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Green consumerism : perspectives, sustainability, and behavior
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International journal of advertising : the review of marketing communications
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International journal of production economics
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ECONIS (ZBW)
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1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
3
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
4
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
5
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
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